What is SEO and Why Do I Need It?


SEO is an acronym that stands for Search Engine Optimization. Search Engine Optimization is the process/discipline of increasing the quantity and the quality of traffic to your website.

QUALITY traffic is relevant traffic – specific, targeted groups of potential customers visiting your website, and you want as high a QUANTITY as possible. As SEO Specialists, our main goal is to understand how your customers behave online. We seek to understand what they are searching for, what words they are using, the type of content they are looking for, and what questions they need answering. The better we know your customers, the better we are able to tailor your website to provide them the QUALITY  content that they are looking for. This means better search results for them and more potential customers for you.

In addition to optimizing your site for your customer, SEO specialists also optimize your site for Google. After all, Google is the middleman which brings you and your customers together. Optimizing your site for Google can take many different shapes and forms. This practice is broadly referred to as Technical SEO. It is essentially ensuring that your site is playing by Google’s rules, and the number one rule with Google is QUALITY CONTENT. This is important because if you aren’t playing by Google’s rulebook, Google will not rank your site at all, making you virtually invisible online.

Still aren’t convinced that you need SEO? Well, here are a few key benefits to hiring an SEO specialist:

  • Greater site traffic
  • Improved brand recognition
  • Increased revenue potential
  • Enhanced online presence
  • Better customer retention

If you plan on having an online business presence, you need SEO. At About You Web Design, we offer full-service SEO. Listed below are our key SEO offerings:

What is an SEO Site Audit and why is it important?

What is an SEO Site Audit and why is it important?An SEO Site Audit is a professional analysis of your website’s SEO health to identify any major SEO issues. SEO Site Audits are very important if you are planning to get serious about your business’s SEO. Think of an SEO Audit as a roadmap for your...

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What is technical SEO? Technical SEO refers to any backend changes that are made to a website in order to improve its search engine rankings. Technical SEO is a very large umbrella that houses many different website attributes including: Meta Descriptions H Tags Cross-Platform Compatiblity Site...

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Are Keywords still important to SEO?

Are keywords still important to SEO? In the early days of Google Search, keywords were everything. To rank well on Google, you had to be using the right keywords. At the time, Google didn’t have the complex algorithms that it uses today to determine how each site should be ranked. This means that...

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Crafting SEO Content

Crafting SEO Content Like many things in life, creating content for your website has a simple rule: quality over quantity. It has become a rule of thumb that creating high-quality content is a way to begin climbing the Google Search rankings. This is because Google’s main goal as a search engine...

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Enhanced Google Services

Enhanced Google Services Google has a host of services that it offers businesses to help them analyze and maximize the amount of visitors to both their site and their business. Here at About You Web Design, we are professionally trained to help you make the most of the top Google services. Here...

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Building A Strong Social Media Presence

Building A Strong Social Media Presence You may not realize it, but online businesses are just as real as their brick-and-mortar counterparts. With a real storefront, the more locations you have available to your customers, the more likely you are to gain new customers. This same concept can be...

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Building Successful Backlinks

Building Successful Backlinks Let’s start with the most important questions; What are backlinks and why are backlinks important to SEO?  A backlink occurs whenever another website has a direct link back to your website. This is important to SEO because backlinks are a crucial element of Google’s...

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SEO Competitor Analysis

SEO Competitor Analysis Competitive analysis is a crucial element to any successful business. Without paying close attention to your competitors, you may lose your key business advantage over them or struggle to gain one in the first place. Of course, paying attention to your competitors is very...

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Monthly Reports

Monthly Reports Having a well thought-out SEO strategy can do wonders for your Business’s online presence which is why so many people choose to hire professional SEO Specialists. Unfortunately, there is one important detail that many SEO Specialists lack: transparency. Many SEO Specialists will...

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