What is technical SEO? 

Technical SEO refers to any backend changes that are made to a website in order to improve its search engine rankings. Technical SEO is a very large umbrella that houses many different website attributes including:

  • Meta Descriptions
  • H Tags
  • Cross-Platform Compatiblity
  • Site structure/navigation optimization
  • Internal Linking
  • URL structure
  • Robots.Txt File Optimization
  • Page Loading Speed
  • Canonical URLs
  • 404 Page Optimization
  • 301 Redirects
  • and more

Technical SEO is an important aspect of SEO because it fixes and optimizes the most important part of your SEO: your website. Your website is the foundation upon which all your SEO work is built upon, so it only makes sense that you should have a stable and well optimized foundation. Having a site that is not well optimized for Google will limit the effectiveness of the other SEO work that you perform. However, the inverse is also true in that correctly optimizing your website through proper technical SEO can improve the effectiveness of your other SEO work. At About You Web Design, we offer the full suite of Technical SEO services. If you would like to learn more, please contact us today to schedule a consultation.

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