SEO Competitor Analysis
Competitive analysis is a crucial element to any successful business. Without paying close attention to your competitors, you may lose your key business advantage over them or struggle to gain one in the first place. Of course, paying attention to your competitors is very important for many reasons, but it is also very important for SEO.
Analyzing your competitors can provide you with great insights into building your own SEO strategies. One of these key insights is keywords. By keeping track of your competitors keywords and keyphrases, you will probably find that they are using many words and phrases that you aren’t! This can provide you with a great opportunity to swoop in and divert some of their traffic to your site.
Additionally, monitoring your competitors may give you insights into how their site/page structure could be impacting their SEO. For example, they might list their location on their footer for every page, causing Google to rank them well when that location is mentioned by users in Google Search. Another example could be that they use more text on all their pages, as opposed to yours which may have more thin content, causing Google to view their site as more “useful” to their users and ranking them higher.
Insights such as these can be very helpful to keep you ahead of your competition, which is why we offer SEO Competitive Analysis as part of our SEO Services. Contact us today to find out more.