Building A Strong Social Media Presence 

You may not realize it, but online businesses are just as real as their brick-and-mortar counterparts. With a real storefront, the more locations you have available to your customers, the more likely you are to gain new customers. This same concept can be applied to your online business in the form of touchpoints.

Touchpoints are defined by Oxford as “a point of contact or interaction between a business and its customers”. Social media is arguably the most popular form of online touchpoints used by businesses today. Social media is a fantastic and free resource to provide you with many opportunities to introduce your business to potential customers who otherwise may have never known you existed. However, just like a physical storefront, your social media accounts must be maintained. Having social media accounts with infrequent posts, low quality posts, or no posts at all leads to a very poor online representation of your brand. After all, if we think of it as a physical storefront, would you want to go shopping at a store that doesn’t have any good products or even no products at all? Odds are that your answer is no. Same goes for social media users. They don’t want to follow an account that doesn’t regularly provide them with quality content. The thing is, tending to social media accounts can be rather tricky and requires a lot of time to do! Luckily for you, here at About You Web Design, we offer premium social media management services, so you can spend less time worrying about what post to make and more time tending to your business.

If you are interested in our social media management services, contact us today to find out more.

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